Watch what you claim, Safeway hit with false advertising lawsuit over ‘100% natural’ claims

By on October 1, 2013 in Brands, Food Industry, Health, Industry, Organic

Safeway has been hit with a proposed class action lawsuit alleging it misled consumers by describing its Open Nature Multi-Grain and Homestyle waffles as ‘100% natural’ because they contained the chemical additive sodium acid pyrophosphate (SAPP).

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via Safeway hit with false advertising lawsuit over ‘100% natural’ claims.

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